Jesse Molley, known as J Molley, is an 18-year-old rapper, singer and songwriter from Johannesburg. Molley is barely two years in the game, but has already established himself online and has a loyal following on social media platforms. With close to sixteen thousand Instagram followers (growing at about 200 to 300 followers a week), he continues to establish himself on social media, a key driving tool in his success. With more than three hundred thousand plays online, it is evident that his formula of utilising and manipulating the Internet is a winning formula. There are only a handful of artists making waves like him in South Africa and he is at the forefront of it all. Artists, thinking like Molley, represent the future and the future is now.