Partners
Rage Festival is the leading platform for brands to connect with thousands of 18 – 25 year olds; South Africa’s next generation of leaders and influencers.
Even AI gets the Rage Festival impact, according to ChatGPT; “Rage Festival is the perfect platform to engage with a dynamic and highly engaged audience! Whether it’s through exciting activations, product displays, or custom branded experiences, Rage Festival offers an unrivalled chance for your brand to be a part of this landmark moment in the lives of young people”.
Get involved and make a lasting impression on this premium, malleable youth demographic.
partners
PREVIOUS CAMPAIGNS
Converse
2014 - 2018
Position Converse as the “must have” festival sneaker.
10 Ragers were kitted out in-store and shared their experience online calling their followers to join #sneakersridefree
– Comprehensive digital campaign: Influencers communicating that wearing Converse = free rides at Rage Festival.
– In-store experiences before the festival “Spend R1000 or more on Converse and get free rides at Rage” .
– Converse Secret Party: Exclusive branded experience.
– Converse branding: All Rage Rides shuttles, transport maps.
Halewood International
2013 - 2022
We’ve been curating branded experiences for Halewood for nearly 10 years!
– Integral in driving consumers towards key Halewood brands.
– Focus on Belgravia, Red Square, Caribbean Twist and Buffelsfontein.
– Creating fun interactive experiences for consumers to feel, touch, taste and explore the Halewood brands in a memorable way
– Belgravia Gin = number 1 gin brand in SA from under 5% market share in 2018.
Estee Laude:MAC Cosmetics
2018
Showcase new Mac products and solidify Mac as the premium youth brand of choice.
Key influencers shared their MAC experience, enticing followers to participate in store on branded days in the build up to a unique festival experience.
In store days = more than 2x comparable day turnover.
High awareness and preference of MAC products amongst target audience.
Nedbank
2018
Sign up new customers on the unlocked.me platform.
-81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.
-34 days.
-Of all marketing efforts, our campaign delivered the highest rate of return.
Vodacom4U
2009 - 2022
Key official sponsor of many events, facilitated their annual dealer conferences and a youthfluence client.
A 13 year track record of event sponsorships, creative direction of internal and dealer events and most recently a customer of our YouthFluence digital agency.
Steers
2017 - 2019
Give festival goers a branded Steers popup to elevate the “Drunk Grub” experience.
Pre-festival specials for Ballito Rage and Joburg Rage tickets holders driven by festival influencers and a festival pop up to deliver product to lips in a creative way.
Samsung
2013 - 2018
Title sponsorship of Rage Festival.
Annual 10 month communication program across all media forms and delivering the most innovative at festival experiences.
– 2013 – 4% market share amongst Rage audience.
– 2017 – 44% market share amongst Rage audience.
PO10C
2017-2022
The youthful shooter brand using festival sponsorship to grow awareness and convert new customers.
Crazy branded pool parties, a pool on a beach, the PO10C pig, private rooftop parties and so much more.
– Beginning in 2016 – 4000 units sold at the festivals.
– By 2019 – over 40 000 units sold at the festival to the same size audience.
Fila
2019
Gain brand awareness for the globally refreshed FILA brand.
73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.
– 3 month in store driver campaign.
– Festival activation including sneaker cleaning, temp tattoos, beer pong, ball pit, branded phone covers and more.
Mini
2017 - 2019
Position MINI as the vehicle of choice and convert sales.
By putting key target customers into the driving seat of a MINI and attaching the experience to arguably SA’s number 1 premium music festival.
– 20 months.
– 2000 test drives completed.
– 493 new and used MINIs sold.
Converse
2014 - 2018
Position Converse as the “must have” festival sneaker.
10 Ragers were kitted out in-store and shared their experience online calling their followers to join #sneakersridefree
– Comprehensive digital campaign: Influencers communicating that wearing Converse = free rides at Rage Festival.
– In-store experiences before the festival “Spend R1000 or more on Converse and get free rides at Rage” .
– Converse Secret Party: Exclusive branded experience.
– Converse branding: All Rage Rides shuttles, transport maps.
Halewood International
2013 - 2022
We’ve been curating branded experiences for Halewood for nearly 10 years!
– Integral in driving consumers towards key Halewood brands.
– Focus on Belgravia, Red Square, Caribbean Twist and Buffelsfontein.
– Creating fun interactive experiences for consumers to feel, touch, taste and explore the Halewood brands in a memorable way
– Belgravia Gin = number 1 gin brand in SA from under 5% market share in 2018.
Estee Laude:MAC Cosmetics
2018
Showcase new Mac products and solidify Mac as the premium youth brand of choice.
Key influencers shared their MAC experience, enticing followers to participate in store on branded days in the build up to a unique festival experience.
In store days = more than 2x comparable day turnover.
High awareness and preference of MAC products amongst target audience.
Nedbank
2018
Sign up new customers on the unlocked.me platform.
-81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.
-34 days.
-Of all marketing efforts, our campaign delivered the highest rate of return.
Vodacom4U
2009 - 2022
Key official sponsor of many events, facilitated their annual dealer conferences and a youthfluence client.
A 13 year track record of event sponsorships, creative direction of internal and dealer events and most recently a customer of our YouthFluence digital agency.
Steers
2017 - 2019
Give festival goers a branded Steers popup to elevate the “Drunk Grub” experience.
Pre-festival specials for Ballito Rage and Joburg Rage tickets holders driven by festival influencers and a festival pop up to deliver product to lips in a creative way.
Samsung
2013 - 2018
Title sponsorship of Rage Festival.
Annual 10 month communication program across all media forms and delivering the most innovative at festival experiences.
– 2013 – 4% market share amongst Rage audience.
– 2017 – 44% market share amongst Rage audience.
PO10C
2017-2022
The youthful shooter brand using festival sponsorship to grow awareness and convert new customers.
Crazy branded pool parties, a pool on a beach, the PO10C pig, private rooftop parties and so much more.
– Beginning in 2016 – 4000 units sold at the festivals.
– By 2019 – over 40 000 units sold at the festival to the same size audience.
Fila
2019
Gain brand awareness for the globally refreshed FILA brand.
73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.
– 3 month in store driver campaign.
– Festival activation including sneaker cleaning, temp tattoos, beer pong, ball pit, branded phone covers and more.
Mini
2017 - 2019
Position MINI as the vehicle of choice and convert sales.
By putting key target customers into the driving seat of a MINI and attaching the experience to arguably SA’s number 1 premium music festival.
– 20 months.
– 2000 test drives completed.
– 493 new and used MINIs sold.
